CarFolio

CarFolio

A sleek data platform for EV enthusiasts, offering model comparisons, recognition, and race records with minimalist design and smooth micro-interactions.

UI/UX

UI/UX

UI/UX

Mobile App

Mobile App

Mobile App

Motion Design

Motion Design

Motion Design

TIMELINE

TIMELINE

Nov 2024 - Dec 2024

Nov 2024 - Dec 2024

5 Weeks

5 Weeks

MY SCOPE

MY SCOPE

UI Design

UI Design

Motion Design

Motion Design

Micro Interaction

Micro Interaction

TOOLS

TOOLS

Figma

Figma

Photoshop

Photoshop

After effects

After effects

BACKGROUND

BACKGROUND

More automakers, especially EV brands, are prioritizing performance to attract consumers. This trend fuels demand for comprehensive, professional data among EV enthusiasts.

More automakers, especially EV brands, are prioritizing performance to attract consumers. This trend fuels demand for comprehensive, professional data among EV enthusiasts.

WHAT IS IT ?

WHAT IS IT ?

CARFOLIO is a data platform for EV enthusiasts, offering model comparisons, identification, and track record tracking. With a sleek design and smooth interactions, it delivers a unique user experience.

CARFOLIO is a data platform for EV enthusiasts, offering model comparisons, identification, and track record tracking. With a sleek design and smooth interactions, it delivers a unique user experience.

Key Features

Feature 1

Visual Search

Visual Search

Face the camera to the car, then the system will automatically search the car in our data base and provide information about this car.

Feature 2

Car Details

Car Details

The car details sections includes all the information about the car, which is displayed in a more visual appealing way.

Feature 3

Track Records

Track Records

We have also developed a track record page, enabling users to customize video templates to display dynamic car information while watching the recording.

Feature 4

Compare

Compare

In the compare page, users can easily compare the data between two cars. Instead of just putting all the data together, I tried to create a layout that is more clear and satisfied.

Full Case Study Available on Desktop

PART 1

RESEARCH

Journey Map

I interviewed five car enthusiasts, mapped their journey, analyzed behaviors, defined two user types, and finalized the platform’s core functions.

Competitor Analysis

I researched the mainstream car-related software on the market and found that current automotive software, such as Autohome, simply presents data in a textual list format.

PROBLEM

Existing data platforms present complex metrics in plain text, making it difficult for beginners to quickly comprehend.

HMW

How might we design a new data platform that transforms complex EV data into a more user-friendly and visually engaging experience?

PART 2

DESIGN PROCESS

Section 1

Keywords

I have carefully chosen the following three keywords that I believe most accurately convey the overall feeling and essence of electric vehicles, highlighting their unique characteristics and appeal.

Futuristic

Futuristic

Tech-Oriented

Elegant

Elegant

Section 2

Visual Iterations

The visual design language has evolved through three major transformations to arrive at current stage.

In the first round of design, I attempted to incorporate three-dimensional effects into my design, including transformations from different angles, shadows, and more.

In this round, I shifted the design focus from a three-dimensional minimalist style to a more futuristic cyberpunk style, incorporating bolder typography and higher contrast.

I finally choose this direction as my final visual design style. This direction combines the feeling of the futuristic feeling with the simplicity of minimalism design, creating a great balance.

Section 3

Motion Evolution

The core of this project lies in the micro-interactions that shape its seamless experience, while the motion design has undergone continuous refinement and evolution.

Avoid Overlapping

Avoid Overlapping

In the first motion design round, text and images overlapped, creating a chaotic interface. I optimized it for smoother transitions and clarity.

Before

Before

After

After

Before

Before

After

After

Consistent Motion Direction

Consistent Motion Direction

A key consideration in motion design is that elements should move in the same direction during animations.

In later optimizations, I ensured consistent movement to create smoother, more cohesive transitions.

Intuitive Animation

In the initial track tab animation, the option moved upward, misaligning with the “click to expand” mental model.

I revised it so clicking a tab expands it to full screen, making the interaction more intuitive.

Before

Before

After

After

Before

Before

After

After

Bouncy or Smooth?

Bouncy or Smooth?

A key motion design consideration is avoiding excessive bounce.

In my first version, added elasticity made movements feel disruptive.

I later refined the animation curve to a smoother ease-in-out effect for better fluidity.

One Step, or Two?

One Step, or Two?

Initially, I moved all elements simultaneously for smoothness, but this caused overlaps and diagonal movement.

To fix this, I split the animation into two phases, ensuring clarity.

Before

Before

After

After

Section 4

Design Decisions

The interface structure has also undergone a series of improvements.

Before

Before

After

After

Compare

Compare

In the compare interface, the original design used left-right switching for two car models but lacked visual hierarchy and efficiency.

Therefore, I introduced a redesigned bottom sheet to enhance hierarchy and interaction.

Before

Before

After

After

Tab Bar Design

Tab Bar Design

In the old design, using two top tabs on mobile created a top-heavy layout and logical confusion.

In the revision, I integrated the secondary tab into swipe interactions for a more streamlined experience.

Before

Before

After

After

Track Records

Track Records

Initially, I placed the track thumbnail as a silhouette on the right side, but user feedback highlighted its importance.

I then refined the visual hierarchy to emphasize track details.

PART 3

FINAL DESIGN

Presented By Keith R.

Los Angeles, CA, United States | Chengdu, Sichuan, China

© Keith Ren reserves all rights

Presented By Keith R.

Los Angeles, CA, United States | Chengdu, Sichuan, China

© Keith Ren reserves all rights

Presented By Keith R.

Los Angeles, CA, United States | Chengdu, Sichuan, China

© Keith Ren reserves all rights